Cary Vance began his Music Industry career in 1985, working at the legendary record shop Vinyl Mania, located on Carmine Street in New York City. In 1986, when Vinyl Mania started a record label he began promoting all of their early releases. It was there that he met Todd Terry and put out one of Todd's first releases, the Freestyle classic; "Why You Wanna Go" by Fascination. By 1987, Cary moved on to Virgin Records as their head of Dance Promotion. During his five years at the label, he helped to create the plans that established artists such as: Paula Abdul, Lenny Kravitz, Inner City, Soul II Soul & Neneh Cherry. While at Virgin Records he Co-Executive Produced the Platinum plus selling LP: SHUT UP AND DANCE, by Paula Abdul. 

In 1991, Cary started his own promotion & marketing company. A few of his early successes included: Nightcrawlers "Push The Feeling On" and Chaka Demus & Pliers "Murder She Wrote". In 1992 Cary teamed-up with Issy Sanchez to form Elite Promotions. He had tremendous success with many records including: Captain Hollywood "More and More" and 95 South "Whoot There It Is". In 1994 Profile Records hired Cary as their Head Of Promotion. Run DMC, DJ Quik, Second II None and N2Deep were among the many R&B leaning acts Cary was involved with. On the Dance side 2 Bad Mice "Bombscare" & the Mighty Dub Cats "Magic Carpet Ride" were among his successes. 

Cary became the Head Of Promotion for Robbins Entertainment in 1996. After helping the label gain success with hit singles from Rockell's "I Fell In Love" and Crush's "Jellyhead", he was presented with the opportunity to return to Virgin Records in 1997. During his time at Virgin Records, he rose to the position of VP Promotion. Among the many artists he helped to establish, and/or re-establish were: The Spice Girls, Janet Jackson, Tina Turner, Lenny Kravitz, Aaliyah, The Rolling Stones, David Bowie, Mariah Carey, Shaggy, Daft Punk, Melanie C, Fatboy Slim & The Basement Jaxx. Among his many accomplishments at Virgin, Cary helped make "Try Again" by Aaliyah the first ever Airplay Only single to go #1 on the Billboard Hot 100. He also created the plan for Janet Jackson's single "All For You”, which became the first single ever to have every R&R Reporting Mainstream Top 40, Rhythm Top 40 and R&B Radio Station in the country add the song during it's first week of release. Cary was also awarded the International Dance Music Award In-House Promoter Of The Year for 2001. 

Cary left Virgin Records in 2002 to join Promo Only, Inc. as VP Promotion for Promo Only Promotions. Currently as President of Promo Only Promotions Cary has been involved with the promotion & marketing campaigns on numerous artists including: Adele, Adventure Club, Afrojack, Alesso, Audien, Avicii, Axwell Λ Ingrosso, Benny Benassi, Beyonce, Britney Spears, Calvin Harris, Cascada, Cedric Gervais, Christina Aguilera, Clean Bandit, Daft Punk, David Guetta, Deadmau5, Deorro, DJ Snake, Duke Dumont, Eric Prydz, Ferry Corsten, Flume, Justin Bieber, Justin Timberlake, Kaskade, Katy Perry, Krewella, Kygo, Lady Gaga, Madonna, Mariah Carey, Mark Ronson, Markus Schulz, Martin Garrix, Martin Solveig, Mike Posner, Morgan Page, Ne-Yo, Pink, Rihanna, Sigala, Swedish House Mafia, The Chainsmokers, Tiesto, Usher, Zedd & ZHU. 

Over the past 10 years, Cary has been involved with the promotion & marketing campaigns on over 175 Mediabase Dance Radio Airplay & Billboard Dance/Mix Show chart #1's. Cary is a 10x winner of the IDMA Award for Best Record Promoter at the annual Winter Music Conference. He has been honored for the year's 2001, 2003, 2004, 2006, 2007, 2009, 2012, 2013, 2014 & 2015.


John Parker has been involved in the music business since 1985. His career began when he joined Kingsborough Community College's radio station, B91 (NY's only 24/7 Dance Radio Station at the time). John held the positions of Publicity Director, Music Director and then Program Director for B91 during his stay. During his time at the station, this 10 watt "powerhouse" had a weekly cume of 250,000 as verified by an independent auditor. In 1989, Parker made the jump from Radio to Records, joining independent powerhouse label, Profile Records. There he had a chance to work with Run-DMC, DJ Quik, Rob Base, N2DEEP, Judy Torres, Special Ed, Poor Righteous Teachers and many others. At Profile, John was in charge of Retail and Dance Promotion.

After a 5 year stay at Profile, he went to work for Select Records. There he worked retail marketing for acts like The Jerky Boys, Chubb Rock, Red Hot Lover Tone and Whistle. In late 1995, John was given the opportunity to join a start-up label that was going to be opened by his former Profile boss, Cory Robbins. At Robbins Entertainment, John held the position of VP, A&R/Dance Promotion up until leaving the company in 2009. He has signed or worked with Cascada, D.H.T., DJ Sammy, Lasgo, Ian Van Dahl, AnnaGrace, Rockell, September, Reina, Cynthia, George Lamond to name a few.

Parker was also one half of the Mix team known as the Happy Boys. With over 1.5 Million Mix CD's Sold, the Happy Boys are amongst the Biggest Selling Mixers of all Time. He has Produced or Co-Produced over 30 Compilations on Robbins including the their best selling Trance Party, Dance Party, Best of Trance, Best of House and Techno Party Series. In 2006, John started his own fully licensed internet radio station, B91 The Rhythm of the City. B91 is the #2 ranked Dance Pop station on Live365.com at the end of 2009.

In 2009, John started his own label, Parker Recordings, that is distributed by Next Plateau. His very first signing, Alex Sayz, had his single debut on the Billboard Dance Airplay go to #11 on the Billboard Dance Airplay chart. Currently Parker Recordings is the American home for the Star Pilots and Patric McFly, in addition to Alex Sayz.

Awards include being a two-time winner of the IDMA Award for "Best National In House Record Promoter" at the Winter Music Conference. John was also named the #1 Dance A&R Person in the World by HitQuarters.com in 2007, and he was listed as one of the A&R people in America at #14 and on the World Chart at #20.

In addition, John was the on-air celebrity judge for WNEW-FM's "NY Morning Mix Idol" in 2006. It was an official American Idol contest to find talent in NYC. He also is a founding board member of the Dance Music Hall of Fame, has been a part of the DanceStar Awards nominating committee and is a voting member of NARAS. He's also spoken at a number of music seminars, including the Winter Music Conference and DJ Times Expo, about issues from A&R to Marketing and Promotion.

© 2018 Promo Only, Inc. All Rights Reserved.